Successful brands are those who understand the balance of story-telling & programmatic.
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Modules Other Than Programmatic media buying Are
Mobile Marketing
Search Engine Optimization
Content Marketing
Click, sales leads
Analytics
Video Marketing
E-mail Marketing
E-commerce Marketing
Affiliate Marketing
Display Marketing
Neuromarketing
Outbound Marketing
Inbound Marketing
Influencer Marketing
Digital Marketing
Social Media Marketing
Online display advertising
Lead generation
Programmatic media buying, known as programmatic, is an automated method of buying digital advertising in which supply and demand partners make decisions on a per-impression basis and adhere to business rules as provided by the operators of each platform. programmatic marketing is a way to target what types of audience you wish to show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country. As with Paid Search you can also limit the ads to times of day and frequency. You can decide which publishers you want your ads to show on. This way you are only paying for highly effective ads, delivered to the right people at the right time. It’s a change from traditional ad buying. No longer a buyer agrees to run a certain number of ads with a publisher and is locked into the contract.
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