Inbound marketing

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Inbound marketing allows marketers to “earn their way” into a customer’s awareness rather than invading their awareness through paid advertisements.  Inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, direct mail etc.