Web Analytics

Web Analytics

Web analytics is one of the key aspects of digital marketing. It helps you to understand where visitors are coming from to your website (traffic source), their behavior, and web pages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which are used for market research.

Demographic Analytics

Demographic analysis is a technique used to develop an understanding of the age, sex, and racial composition of a population and how it has changed over time through the basic demographic processes of birth, death, and migration. Demographic Analysis also refers to a specific set of techniques for developing national population estimates by age, sex, and race from administrative records to be used to assess the quality of the decennial census. In the context of human biological populations, the demographic analysis uses administrative records to develop an independent estimate of the population.

Google Analytics

Google Analytics is a freemium web analytics service offered by Google,  Google Analytics is the process of increasing the visibility of your web pages on search engines like Google for targeted search queries(keywords)that track and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360

Google Analytics training process is quite exhaustive, consisting of 6 steps known to:-

1)Understanding Overview & advantages

2) Setup web analytics account

3)Add tracking code in  website/web page

4)Getting familiar with key term of  Google Analytics

5)Setting up conversation matrix

6)Reviewing statics and taking corrective action, if required.

Psychographics  Analytics

Psychographics are kind of like demographics. Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explains “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts. You can only effectively reach your target audience when you understand both their demographics and psychographics. The combination of both sets of data starts to form your buyer persona – a detailed picture of the people you work with now and would like to work with in the future. Getting the psychographic data is important, but really applying it to your marketing is how you make it effective.

Sentiment Analytics

Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. It’s also known as opinion mining, driving the opinion or attitude of a speaker. A common use case for this technology is to discover how people feel about a particular topic. Generally speaking, sentiment analysis aims to determine the attitude of a speaker, writer, or another subject with respect to some topic or the overall contextual polarity or emotional reaction to a document, interaction, or event. The attitude may be a judgment or evaluation effective state or the intended emotional communication.